From FOMO to VOMO

We applaud Blibli team for their willingness to try this endearing social media experiment. As an e-commerce, they were willing to risk it for the sake of educating the market of safe online shopping. Please visit vomoshop.com for direct experience and you can also download the fact findings sheet for your reference.

CONTEXT
The low community literacy development in Indonesia has contributed to the e-commerce scam and cyber crimes. Also the FOMO behavior making consumers make hurried decisions that some might regret later on. Blibli as one of the key e-commerce players in Indonesia felt that it is their role to
educate the market on safe shopping.

IDEA
A social experiment where the consumer can experience the e-commerce scam first hand. We created a fake e-commerce offering too good to be true prices, collaborating with the brand principals who agreed to take part in this. The invitation to the website was triggered by series of banner ads
that were released through GDN, nationwide spread. Government support also helped solidify this campaign.

RESULT

• 63,196 visit to website in less than 1 month period.
• Nearly 4 out 5 visitors decided to check out on purchase.
• Proven low literacy thus needed more push to communicate the importance of safe shopping.
• We convert FOMO to education hook of remember VOMO which translated to Verification, Observation, (M)Easy to obtain information , Official.

WHY ORANGE CAT?

Orange cat has its own persona in the internet. It is known to be a little unhinged, with quirky humor embedded to it. That is the spirit that we want to carry in this campaign.